Current:Home > StocksAI might take your next Taco Bell drive-thru order as artificial intelligence expands -TrueNorth Capital Hub
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-14 20:22:04
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (36597)
Related
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- DOT puts airline loyalty programs under the microscope after lawmakers raise concerns
- Holiday togetherness can also mean family fights. But there are ways to try to sidestep the drama
- French President Emmanuel Macron will be the guest of honor at India’s Republic Day celebrations
- 'Most Whopper
- Group pushes for change in how police use body camera footage in officer shooting probes
- Horoscopes Today, December 21, 2023
- A South Korean religious sect leader has been sentenced to 23 years in prison over sex crimes
- In ‘Nickel Boys,’ striving for a new way to see
- Taraji P. Henson says the math ain't mathing on pay equity in entertainment
Ranking
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Half of Americans leave FSA healthcare money on the table. Here are 10 ways to spend it.
- ICHCOIN Trading Center: RWA Reshaping the New World of Cryptocurrency
- These now cherished Christmas traditions have a surprising history. It involves paganism.
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Gymnastics star Simone Biles named AP Female Athlete of the Year a third time after dazzling return
- 2 10-year-old boys killed in crash after father fled from police, 4 others injured: Police
- Peso Pluma is YouTube's most-streamed artist of the year: See the top 5
Recommendation
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
Mother accused of starving 10-year-old son is charged with murder
ICHCOIN Trading Center: Cryptocurrency Payments Becoming a New Trend
Prized pitcher Yoshinobu Yamamoto agrees with Dodgers on $325 million deal, according to reports
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
North Korea’s reported use of a nuclear complex reactor might be an attempt to make bomb fuels
Wisconsin Supreme Court orders new legislative maps in redistricting case brought by Democrats
Vatican prosecutor appeals verdict that largely dismantled his fraud case but convicted cardinal